Limited Brands
This page is dedicated to portions of my analysis from a public relations perspective of a Fortune 500 company for my Corporate PR class taught by Barbara Nixon at Georgia Southern University. I have chosen to research Limited Brands, because I have always had an interest in one day working for this company, for obvious reasons. For those of you whom the reasons may not be obvious, then hopefully this site will help you realize why I would one day like to be a Limited Brands girl!
An overview of Limited Brands:
Limited Brands sells lingerie, personal care and beauty products, apparel and accessories through its Victoria’s Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. The company’s products are available in over 2,900 specialty stores nationwide, through the Victoria’s Secret Catalogue and online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com. Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe. Limited Brands recorded sales of $10 billion in 2007 and employs more than 90,000 associates throughout the United States.
Adapted from: About Our Company
To view more of my posts on Limited Brands, please visit:
Target Publics of Limited Brands
Limited Brands and The Groundswell
Career Opportunities at the Limited Brands
Top Challenge Facing Limited Brands
Limited Brands Crisis and Interview
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