Top Challenge Facing the Company

The top challenge facing Limited Brands is a challenge that is facing many businesses and individuals right now: the current financial market. This directly and drastically affects Limited Brands because they are in a consumer market that relies on the spending of people. Limited Brands is not in the business of making necessities and clothing, accessories, and beauty products often suffer cut backs when people are experiencing financial stress.

The difference between Limited Brands and any other company, is the fact that they keep their audience in mind at all times. Some of the companies under Limited Brands are more affordable than others, and those stores are successful at offering quality products at low to moderate prices. From my experience, it seems that every time I walk into a Victoria’s Secret or Bath and Body Works, the store has several sale and clearance items. They also offer incentives to their loyal customers by offering percentages off when they shop in the store. This keeps there consumers faithful and coming back for more. When times get tough, shopping doesn’t have to with a corporation like Limited Brands.

Photo Adapted from: Victoria’s Secret