Target Publics of Limited Brands

Limited Brands has a saying that has been incorporated in its values: “The customer rules!” By this they mean, ”everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers’ desires.”

While some lines under the Limited Brands name offer products for men, their target audience is definitely women. All six lines offer products that women use all day, everyday. They try to attract men by proving they are a great place to get gifts for girlfriends and wives. Women, though, know they can go into any Limited Brand-owned store and find something for themselves, their mothers, their sisters, their friends, etc.

Some Limited Brands stores are more high-end than others, i.e. Henri Bendel (LOVE this store). This target public is going to be a more wealthy one than the affordable Victoria’s Secret. Limited Brands does a good job of offering products to all income ranges and this is another reason why the company is so successful.